The Most Popular Types Of Web marketing
As is the case with just about any advertising, online advertising helps you in:
Selling more of your product/service
Notifying buyers of the new product/service, or promotional offer
Spreading your opinions about a certain topic
To increase brand awareness
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And unlike any other form of advertising, internet marketing is highly measurable. There are numerous ways through which you are able to measure ad success such as click-through rate, page impressions, cost per sale, etc.
For web marketing you will usually need to buy space in the high-traffic websites, to post your ad. You can even do ad-exchange with some websites. This informative article talks about some of the most popular kinds of online advertising.
Banner Ads
Banner ad campaigns was the first kind of advertising ever done on the web. A banner can highlight your product/service/offer by clicking on it the user will be taken to your internet site, where you can create a suitable landing page to provide his more info. Banner spaces are often sold by impressions, or banner views, but it's sometimes sold by click-through, when you pay only when the user clicks on the banner.
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To post a banner ad, that you can do either or all of the following:
Banner exchange where another website displays your ad as a swap of you displaying for the kids
Pay publisher sites to publish your banner
Pay a banner network to write the banner ad on the number of publisher sites
Pop-up Ads
It's the thing of the past now. Using a variety of pop-up blockers available freely, it makes no sense in purchasing this form of advertising as it irritates the viewer.
Floating Ads
These ads appear when you first go to a webpage, and they "float" over the page for five to Thirty seconds. While they are on the screen, they obscure your take a look at the page you are hoping to read, and they often block mouse input as well. These ads appear each and every time that page is refreshed.
Floating ads are popular for several reasons:
They grab the viewer's attention and should not be ignored
They are animated
They have audio/video content like TV ads
They will take up the entire screen, therefore from a branding standpoint, they're much more powerful when compared to a banner ad or a sidebar ad
They have a great click-through rate of about 3 percent
However, many users get highly irritated for these particular ads.
Interstitial Ads
Interstitial pages certainly are a form of advertisement on the web that appears between webpages that the user requests. Because interstitials load without anyone's knowledge, they are a preferred method of delivering ads that contain large graphics, streaming media, or applets.
Unicast Ads
A unicast ad is actually a TV commercial that runs inside the browser window. It has enriched audio/video content. The ads lasts anywhere from 10 to Thirty seconds. These ads have similar branding power like a TV commercial. However, a unicast ad offers a thing that TV ads cannot -- a chance to click on the ad for more information. These ads are getting very effective, as the average click-through rate is 5%.
Takeover Ads
Viewers visiting the website will see a large ad after they first come, and therefore the continuity is maintained by reiterating the identical message throughout the site as banners, side bars or buttons. The approach works very well for branding because the brand is visible to viewers through the entire visit to the site. Click-through rates are also high.
Contextual Ads
Contextual advertising is a kind of online advertising commonly used for content-based websites. With contextual advertising, targeted ads appear based on the page's actual content. First, a contextual advertising system scans the text of a webpage for keyword phrases. Then, the system returns specific, targeted ads in line with the content people are viewing. This can be becoming very popular because the ads can be targeted based on the users' interests.
There are many different ways in which you can advertise like embedding your ad/brand in online flash games, chat rooms, etc. Rich media interactive ads can also be creatively used in lots of different ways. Once you get started - you'll be able to explore great opportunities in this area.